Tuesday 31 December 2013

Tuesday In India: When Marketer Thinks India, He Thinks ZooZoo?


You can hardly meet a youngster in India who doesn’t know ZooZoo creatures.

That’s how well developed and beautifully executed Vodafone’s ad campaign was (agency: Ogilvy & Mather).

Check out some videos featuring these lovely alien-like creatures to puzzle out how they became national viral hits and got a lot of international applause as well.


P.S. Interesting fact: ZooZoo creatures are not animated characters but human beings who are wearing body suits.

P.P.S. When you’re done watching, I’d love for you to share your favourite ad? Leave a comment or Tweet me, let's chat!

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