However, the on-going incidents (regarding various women safety issues in public) and recent rape cases are disturbing and sends shivers down my spine.
I personally have a few female friends in Mumbai who never leave the house after 8PM, never drive alone, never eat alone in public. It's tough, tiring and freedom-limiting.
Having these issues in mind, Ogilvy & Mather Mumbai came up with a campaign on women’s safety. The short movies are demonstrated in police stations in Mumbai (for officers education and awareness) as well as externally, on media channels (for the general public).
Check a few of them here:
P.S. When you’re done reading, I’d love for you to share your favourite campaign used to raise awareness for social issues? Leave a comment or Tweet me, let's chat!
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